45 anos da UA

The Overall Rural Tourism Experience and sustainable local community development
A experiência global em turismo rural e desenvolvimento sustentável de comunidades locais
ORTE (PTDC/CS-GEO/104894/2008)

Scientific Coordinator: Elisabeth Kastenholz
Research Group: TD
Participating institutions:
    UTAD - University of Trás-os-Montes and Alto Douro;
    IPV - Polytechnic Institute of Viseu
GOVCOPP's role: leading institution

Starting date: June 2010
Closing date: November 2013

Financing institution: FCT - Portuguese Science and Tecnhology Foundation
Financing programme: Research Projects in all Scientific Domains
Budget: 121998€

The ORTE Project is a comprehensive action research project in tourism analyzing the nature and dynamics of the rural tourism experience in three hinterland villages as well as the potential of tourism for inducing sustainable development. Stakeholders analysed are the local population and supply agents; village visitors (tourists and excursionists); local and regional development and planning agents. The objective is a better understanding of the nature, dimensions, conditioning factors and impacts of this co-created tourism experience and the assessment of its potential to enhance sustainable rural development. The project identifies conflicts of interest and/ or gaps of perception, as well as gaps between the real and potential rural tourism experience.

This project seeks to analyse the rural tourism experience offered by villages that are shaped by distinct geographical, cultural, social, political and economic conditions, in a case-study framework. The first focus is on tourists visiting these rural communities seeking to identify central experimental aspects of a rural holiday, their behaviors, motivations, perceptions, emotions and attitudes. However,the rural tourism pre- and post-experiences are important issues for the study, analysed qualitatively, through visitor interviews, and quantitatively through a survey applied during one year in the villages, with direct administration in all seasons of the year, yielding a high response rate. Finally, on-going results are presented to local stakeholders for discussing their meanings and implications for developing sustainable rural tourism in the villages.

Tourists apparently come to the villages due to a dominating rural idyll, marked by the expectation of peacefulness and relaxation in a natural, pure, “authentic” environment. But they are also attracted by the network brands and their underlying themes. The visitors´ sensorial experience reveals a vivid imagery and involvement of all senses, closely linked to feelings of pleasant peacefulness, harmony and joy, likely to mark the experiences retained and later shared with significant others. Agriculture is not a main attraction, although local food and man-shaped landscapes are. Although not being the main attraction, interaction is appreciated by visitors, who may benefit from residents’ “cultural brokerage” (Cohen,1988) to learn more about the village, its life, history and traditions.

Papers in scientific journals:
1. Kastenholz, E., & Lima, J. (2011). The integral rural tourism experience from the tourist’s point of view – a qualitative analysis of its nature and meaning. "Revista Encontros Científicos - Tourism & Management Studies", 7, pp. 62-74.
2. Sousa, A.J., & Kastenholz, E. (2012). Os parques eólicos no espaço rural: impactes na experiência dos visitantes. "Journal of Tourism and Development", 17/18, pp. 249-264.
3. Silva, A.L., Kastenholz, E., & Lima, J. (2012). O papel da Paisagem na experiência de Enoturismo – o caso de Favaios. "Journal of Tourism and Development", 17/18, pp. 1257-1270.
4. Kastenholz, E., Carneiro, M.J., Marques, C.P., & Lima, J. (2012). Understanding and managing the rural tourism experience – the case of a historical village in Portugal. "Tourism Management Perspectives", 4, pp. 207-214.
5. Kastenholz, E., & Lima, J. (2013). Co-creating quality rural tourism experiences - the case of a Schist Village in Portugal. "International Journal of Management Cases",15(4), pp. 193-204.
6. Kastenholz, E., Carneiro, M. J., Eusébio, C., & Figueiredo, E. (2013). Host–guest relationships in rural tourism: evidence from two Portuguese villages. "Anatolia", 24(3), pp. 367-380.
7. Kastenholz, E. (2013). Turismo Rural – Perspetivas e desafios. "Journal of Tourism and Development", 20, pp. 69-79.
8. Eusébio, C., Kastenholz, E., & Breda, Z. (2014). Tourism and Sustainable Development of Rural Destinations: A stakeholders' view. "Revista Portuguesa de Estudos Regionais", 36, pp. 13-21.
9. Figueiredo, E., Kastenholz, E., & Pinho, C. (2014). Living in a rural tourism destination: Exploring the views of local communities. "Revista Portuguesa de Estudos Regionais", 36, pp. 4–11.
10. Sousa, A.J., & Kastenholz, E. (2015). Wind farms and the rural tourism experience – problem or possible productive integration? The views of visitors and residents of a Portuguese village. "Journal of Sustainable Tourism", 23(8-9), pp. 1236-1256.
11. Lane, B., & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches – towards a new generation concept? "Journal of Sustainable Tourism", 23(8-9), pp. 1133-1156.
12. Kastenholz, E., Carneiro, M.J., & Eusébio, C. (2015). Diverse socializing patterns in rural tourist experiences - a segmentation analysis."Current Issues in Tourism.
13. Kastenholz, E., Eusébio, C., & Carneiro, M.J. (2016). Purchase of local products within the rural tourist experience context. "Tourism Economics",22(4), pp.729-748

Books and book chapters:
1. Kastenholz, E., Eusébio, C., Figueiredo, E., Carneiro, M.J., & Lima, J. (eds.) (2014). Reinventar o turismo rural em Portugal – cocriação de experiências turísticas sustentáveis. Aveiro: UA Editora.
2.Kastenholz, E., Carneiro, M.J., & Marques, C. (2012) Marketing the rural tourism experience. In R. Tsiotsou & R. Goldsmith (eds.), "Strategic Marketing in Tourism Services" (pp. 247-264). Bingley,Uk:Emerald.
3. Figueiredo, E., Kastenholz, E., & Lima, J. (2013). Recreating Rurality through Tourism - Visions of hosts and guests in two Portuguese villages. In E. Figueiredo & A. Raschi (eds.), "Fertile Links? Connections between tourism activities, socioeconomic contexts and local development in European Rural Areas" (pp. 43-70). Florence, Italy: Florence University Press.
4. Kastenholz, E. (2013). Novas dinâmicas turísticas em espaços rurais e de natureza. In C. Costa, F. Brandão, R. Costa & Z. Breda (Eds.), "Produtos e competitividade do turismo na Lusofonia" (Vol. II), (pp. 229-245). Lisboa: Escolar Editora.
5. Kastenholz, E., & Carneiro, M.J. (2013). Projeto ORTE – “A Experiência Global em Turismo Rural e Desenvolvimento Sustentável e Comunidades Locais em Portugal”. In R. Thomaz, M. Mariani, E. Moretti, & D. Arruda, (Eds.), "Turismo, Políticas e Dinâmicas no Espaço Rural", (pp.23-44). Campo Grande, Brasil: Editora da Universidade Federal de Mato Grosso do Sul.
6. Kastenholz, E. (2013). Living, sharing and marketing the overall rural tourism experience – a conceptual discussion and first results from a research project in 3 Portuguese villages. In N. Santos, & F. Cravidão (Eds.) "Turismo e Cultura: Destinos e Competitividade", (pp.371-394). Coimbra: Imprensa da Universidade de Coimbra.
7. Kastenholz E., Carneiro, M.J., Eusebio, C., & Figueiredo, E. (eds.) (2016) Meeting Challenges For Rural Tourism Through Co-Creation Of Sustainable Tourism Experiences. Newcastle, UK: Cambridge Scholars Publishing

Funding institutions:
última atualização a 21-10-2017
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